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This web site has the following in the homepage, "We use natural, organic and chemically reduced products." We noticed that the web page also stated " Hair and Beauty with a Conscience." It also said " We use natural, organic and chemically reduced products. Removing harsh chemicals wherever possible while including natural extracts and active minerals that deliver real benefits. Experts from hand-painted Balayage highlights and Foiling to Colour Corrections, Colour Melts and Blondes. colour from Original and Mineral. A naturally luxe hair colour that delivers professional results." The header had haircut as the highest ranking optimized keyword. It is followed by colour, lash extensions, and hair which isn't as ranked as highly as haircut. The next words applebom.com.au uses is makeup. wedding was included and might not be understood by search parsers.